Town of Vienna Economic Development

By the Numbers

For businesses considering location or expansion in Vienna, our numbers tell a story of opportunity.

The Town's median household income tops $168,269.
More than two-thirds of adult residents have a college degree.
The Town's businesses benefit from more than $270 million in annual retail sales.

Learn more about our residents, visitors, and business mix.

Population and Income

The Town of Vienna occupies 4.4 square miles in Fairfax County in Northern Virginia and is located in the heart of the bustling Washington, D.C., metropolitan area. We're 15 miles from the nation's capital, within 20 miles of two major airports, and a crossing point for the popular W&OD Trail, which stretches 45 miles from the Potomac River to the Blue Ridge Mountains.

Workforce

Adults with a graduate degree

39.6% (Population 25 years and older)

Adults with a bachelor's degree

29.7% (Population 25 years and older)

Labor force participation

67.5% (Population 16 years and older)

Private (for-profit) sector workers

57.1%

Local, state, and federal government workers

19.4%

Self-employed workers

13.8%

Private not-for-profit workers

9.7%

Source: U.S. Census Bureau, 2020 American Community Survey, 5-year estimates

Business Climate

Bond rating

AAA

State corporate income tax rate

6% (unchanged since 1972!)

Major employers

Navy Federal Credit Union (headquarters), Fairfax County Public Schools, Westwood Country Club.

Retail Demand and Business Types

Estimated annual retail sales in the Town total more than $270 million. As of June 2022, the Town had 1,813 businesses, 493 of which were home based.

Business types (shown as a percentage of all Town business enterprises) include:

Professional and business services

33.31%

Finance, insurance, and real estate

17.21%

Retail

16.11%

Food and beverage

11.64%

Education and health services

11.58%

Arts, entertainment, and recreation

2.7%

Other

7.45%

Sources:
Town of Vienna's Biannual Economic Indicators Report, Q1 & Q2, 2022

U.S. Census Bureau, Economic Census, 2017

Demographic Overview

Town of Vienna population

17,279

Median age

Number of households

5,649

Median household income

$168,269

Poverty rate

Residents who speak languages other than English

24.91%

Fairfax County population

1,172,646 (2022)

Fairfax County median household income

$159,645

Sources: U.S. Census Bureau's 1990, 2000, 2010, 2020 and Decennial Census, 2020 American Community Survey, 5-Year Estimates, Fairfax County Department of Management and Budget, 1991 through 1999, 2001 through 2009, 2011 through 2023.

Families

Home ownership rate

87.4%

Married-couple family households

67.5%

Single-parent households

11.2%

Average family size

3.38

Population 15–17 years old

4.7%

Population 5–14 years old

17%

Population under 5 years old

6.2%

Source: U.S. Census Bureau, 2020 American Community Survey, 5-Year Estimates

Diversity

White, not Hispanic or Latino

67%

Asian

13.6%

Latino (regardless of race)

9.9%

Two or more races

6.7%

Black or African American

3.2%

American Indian and Alaska Native

0.4%

German ancestry

16.6%

Irish ancestry

14%

English ancestry

10.1%

Italian ancestry

5.8%

Foreign born

22.2%

Note: Some of these categories overlap.

Sources: U.S. Census Bureau, Population Estimates Program; U.S. Census Bureau, 2020 American Community Survey, 5-Year Estimates

Visitors and Modes of Travel

Maple Avenue traffic volume

30,000 vehicles per day

Maple Avenue vehicular trips starting and ending within Vienna

11%

Maple Avenue vehicular trips starting, stopping, or with an interim destination in Vienna

52%

Weekday W&OD trail use (bikers and pedestrians)

1,500 users per day

Saturday W&OD trail use

2,500 users

W&OD street crossings in Vienna

Miles of sidewalk

Source: Maple Avenue Corridor, Multimodal Transportation and Land Use Study, July 2020 (prepared by Kimley-Horn for the Town of Vienna)

Rankings

2018, #1 Best Place to Live in Virginia
#4 Best Places to Retire in Virginia

Sources for Additional Data

Census Reporter (unaffiliated with U.S. Census Bureau)
U.S. Census Bureau Quick Facts
U.S. Census Bureau, Town of Vienna Profile

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Community Profile